Victoria Gourmet Named 2011 sofi ™ Silver Finalist for Outstanding Packaging Innovation By the National Association for the Specialty Food Trade

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Woburn, MA (May 12, 2011) –Victoria Gourmet’s new window tin has been selected as a Silver Finalist for Outstanding Packaging Innovation in the 2011 sofi™ Awards from the National Association for the Specialty Food Trade, Inc.  The sofi Awards recognize excellence in specialty foods and beverages and are a coveted industry honor. “sofi” stands for Specialty Outstanding Food Innovation.

The new window tin design was one of 110 Silver Finalists selected by a national panel of specialty food experts from 1,657 contenders across 31 Awards categories. Gold Winners will be announced in a red-carpet ceremony July 11, 2011 at the Summer Fancy Food Show in Washington, D.C. hosted by noted chef Cat Cora.

“I am so excited that the judges picked our new design as a finalist.  The industry recognition is so important and just being nominated is great for us”, says Victoria Taylor, founder of Victoria Gourmet. The new innovative window tin delivers the three most important things consumers are looking for: 1) taste, 2) freshness, and 3) the ability to see the product.  The side view window allows a look inside – but minimizes direct exposure to light – keeping the product fresh and flavorful.

The sofi Awards are open to members of the NASFT, a not-for-profit trade association established in 1952 with more than 2,900 members throughout the U.S. and abroad. For more information on the NASFT and its Fancy Food Shows, go to www.specialtyfood.com and for complete coverage of the 2011 sofi Awards, visit foodspring.com/sofiawards. 

“The field was the most competitive yet, with more than 1650 entries across all 31 Awards. The innovation and quality of the finalists are a true testament to the entrepreneurial spirit of our members,” says Ann Daw, president of the NASFT.

Victoria Gourmet Contact Info:

Phone: 781 935 2100, fax 781 935 9979, [email protected], www.vgourmet.com

NASFT Media Contacts:

Ron Tanner, VP Communications & Education; 646-878-0115, [email protected]

Louise Kramer, Communications Director; 646-878-0130, [email protected]

 

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